Author : Sara Pedersen
Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn effective marketing techniques that are simple, inexpensive, and best of all, quick! This summer, get in the habit of regularly marketing your biz! The following are some marketing techniques that you can accomplish in 30 minutes or less. Pick a few that appeal to your style. Then, write down each one on your calendar on a specific day you so you WILL accomplish this task.
Type up a list of your top five favorite seasonal
tips related to your business
and send it to your local paper. Invite the news editor to run
the tips along with your contact information in an upcoming
issue.The next week, follow up that letter with a phone call to
that
editor. Make it short, sweet, and to-the-point. Tell her what you
do for a living and what you can contribute to the paper. Offer
to be a resource in the future. Spend 30 minutes online researching local networking
groups.
Make a list of those that interest you. Next week, spend 30
more minutes contacting those you might consider joining.Scan your Yellow Pages for companies that might be
sources of
referrals. Make a list. Another day, spend 30 minutes
contacting some of these professionals via phone or e-mail to
see if informal,
mutually beneficial partnerships or cross-referral programs
could be formed.Write your 60-second commercial so, when introduced to
people, you can easily and articulately explain what you do for
a living.Send your top five favorite tips (make them
season
specific) via e-mail to your database. Don't forget to include
your contact info and a "call to action." Try, "Call me today to
schedule a hands-on consultation," or "Call today to take
advantage of my summer special."Develop a simple incentive program for current clients,
encouraging them to refer their family and friends to you. Draft
a note and send via e-mail or create a postcard to send via
postal mail.Contact another small business owner in the same line of work in your area that
offers
a service that you don't. Agree to send business to each other
whenever possible.Send a thank-you card to past clients. Include a coupon for
10% off or a free gift (a simple organizing product is nice)
with their next purchase.© 2005 Time to OrganizeSara Pedersen, author of the FREE e-zine "The Marketing Fairy's Guide to Simple Self
Promotion," is a professional organizer and marketing specialist. She helps small
business owners make their marketing dreams come true. Sign up today at
http://www.time2organize.net to receive your FREE monthly subscription.Copyright
2004
Time to Organize.
Keyword : marketing, creative, ideas, inexpensive, free, cheap, small business, sales, business, home-based
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